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Celebrating the launch of the new BMW series 1 cabriolet

The amber STIX insert made its German début as an innovative magazine advertising concept. The motif “Sunset Boulevard” was included in the magazines “stern” and “NEON”.



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Procter & Gamble

…used amber STIX to explain teeth cleaning to children. It was possible to remove the transparent amber STIX from the parents’ magazines and stick them on the mirror at home.








PUBLICATION SUPPLEMENTS

As publication supplements or inserts in daily newspapers and magazines, amber STIX are an excellent way of ensuring that readers remember the advertising slogan – long-term. The more innovative and amusing the motif, the bigger the effect - and the additional incentive to remove and hang up the enclosed amber STIX. The electrostatic skins are attached to the backing card with a wax layer in advance, in order to ensure they pose no problems during the machine-powered formatting process.

The advantages of amber STIX as publication supplements:

* Interaction with the readers
* Extension of the campaigns at home / in offices
* Additional benefits on the skins such as:
* (Recipes, instructions, reminders, competitions etc.)
* Innovative, patented skin without adhesives
* People are happy to hang up the skins as they are non-adhesive

Successful campaigns for BMW, Colgate-Palmolive, Dreamworks/UIP, Ricola, Procter & Gamble and many more.

IMPRESSUM